Complete monitoring of advertising on TV
Our system is able to scan a large number of TV channels simultaneously with search of advertisements. At the same time the already known video clips are found automatically and the new ones are picked up semi-automatically. This approach provides a complete database of all the commercials shown on TV, with indication of the time and channel. Marking of promotional videos with different labels (“alcohol”, “baby food”, “Nestle”, etc.) in the database allows to make an accurate analysis of many factors simultaneously. This information is necessary for journalists and marketers doing research of TV advertisement market. The system is able to generate different types of reports and statistics (grids, graphs, charts).
Use of the system is paid on a monthly basis depending on the chosen package of channels. After payment the user gets access to the system through the web site.